Wikipedia
Wikipedia
Learn What You Didn’t.
Social Content Campaign
Challenge: Get people to spend more time on Wikipedia.
Solution: Create social content that reminds users how fun and educational it can be to fall down a Wiki Rabbit Hole.
My Role(s): Art Director, Graphic Designer, Illustrator
Copywriters(s): Gerald Render Jr.
Instagram Carousel Ads
The Journey Of A Zesty Honeycrisp.
Instagram carousel ads will display the journey of diving into the Wiki Rabbit Hole.
The Journey Of A Prized Chicken.
Instagram Story Ads
These ads will link users to weird pages on Wikipedia to encourage them to take their own rabbit hole journey.
Banner Ads
Wiki rabbit hole buttons will live on other sites that connect the user to a related Wiki article to start them on their journey.
